FloBase® and its
sister company, Interactive Video Technology,
have a complete production studio with large green
screen cyclorama cove and equipment capable of
productions ranging from 30 second commercials
to feature length theatrical productions. We are
strong believers in the aesthetics of good cinema
production and strong communication and we are
among the few production groups who are involved
in quality production through the eyes of clinicians
at every stage of planning, production and editing.
Some of us have backgrounds in classical filmmaking before entering medical school; others are skilled in dramatization, dialogue, scripting, sound recording, cinematography, and editing. A point that particularly separates us from other medical producers is that we incorporate drama as part of the presentation to keep audience interest strong.
An example of a recent TV commercial can be viewed here.
We are currently in the process of completing
a documentary for public television release.
Unlike many producers of medical materials, we are dedicated to avoiding the overlit “talking face” droning video materials which people dread. We intend our product to look more like a cinematic work and good quality photography and dedicated sound recording are a must. We have the technology to shoot on the green screen to reduce location costs and we have a strong belief that the talent on screen needs to be professional.
The bottom line is that the productions made by medical people about medical topics are more believable to the viewer.
Media is created by our production arm IVT
Productions.
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